What Amazon’s example tells us about balancing seamless user experience with the necessary security

The traditional way we pay and bank is shifting. In this trend report we take a deeper look into Amazon, a benchmark online market place, and how payment technology has been adapted to fit customer behavior.

The biggest example of an online retailer stepping in to help consumers access supplies and stave off boredom during months out of social circulation, this megalith of ecommerce isn’t the only one to come into its own as a result of COVID-19.

Balancing seamless user experience with the necessary security uplift is no easy task, either, for the processors, with authentication hurdles oft-cited as a major cause of shopping cart abandonment.

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