The automotive sector, and its customers’ expectations are evolving, faster than ever before. In-car entertainment, information and technologies were once seen as optional extras for luxury vehicles, but now the market requires these sophisticated systems and technologies at every price point. Automotive OEMs are rapidly realizing that competition for customers will be dependent on the provision of connected services. However, rich media and edutainment services are impossible without providing data connectivity.
Connected cars, where driving operations and in-vehicle services are enhanced and delivered by network connectivity, are in a period of unprecedented growth. Strategy Analytics predict that approximately half a billion connected cars will be on the road by 20231. This rise in ‘smart’ vehicles and their supporting industries, software vendors, and network operators reflects both the wider availability for reliable data connectivity and the dominance of today’s ‘always-on’ culture.
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