The automotive sector, and its customers’ expectations are evolving, faster than ever before. In-car entertainment, information and technologies were once seen as optional extras for luxury vehicles, but now the market requires these sophisticated systems and technologies at every price point.
Automotive OEMs are rapidly realizing that competition for customers will be dependent on the provision of connected services. However, rich media and infotainment services are impossible without providing reliable and secure data connectivity.
Connected cars are in a period of unprecedented growth – with more than 400 million being on the road by 2025. This rise in 'smart' vehicles and their supporting industries, software vendors, and network operators reflects both the wider need for trusted connectivity and the dominance of today’s ‘always-on’ culture.