For financial institutions wanting to offer true 360° service, in both real and digital worlds, this convergence – known as “phygital" – is an opportunity. To serve customers (and let them self-serve) the way they prefer. To offer a greater range of services, across both branch networks and online apps. To cross-sell, up-sell, and add value to every interaction.
Read about trends and strategies in our whitepaper.
Download now and learn more about the strategic landscape of phygital thinking in payment card issuance, its value proposition for today’s financial customer, and the connected ecosystem of products and services – known as Convego®– that bring those opportunities to life.