Payment card authorization rates and growth goes hand in hand: The higher the rate, the greater likelihood for repeated customer transactions, and the higher the business revenue.
In a rapidly developing omnichannel environment happening as we speak, where customers are expecting a 360° shopping experience, it will be essential to offer just as flexible payments experiences. But the online payment process is fragmented and online merchants can store or transmit payment credentials in a variety of ways. Meaning, customers can choose their preferred way to pay for the best experience.
In 2022, card-on-file (CoF) tokenization is becoming a dominant payment method with 95% of e-commerce payments predicted to be tokenized. Are you offering this?
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We understand the new use cases and business models driven by customer behavior. As online shopping is booming, there is a big risk that the BigTechs take the larger piece of the e-commerce cake, pivoting their customer interfaces to new use cases.
These challenges are not only threats but also opportunities for you to redefine your offerings and reaffirm your relevance in the market.
In this video, Jukka Yliuntinen, Head of Digital Solutions at G+D, gives hands on advice on how to offer smooth customer-facing digital payments, which will affect conversion and enable new revenue streams. All in a safe and secure way – for you and your customers.