Creating a phygital experience in banking

Success in banking today means more than customer-friendly branches …and more than the latest technology. Increasingly, it means adopting a phygital strategy–combining real-world assets like branches with connected services in the cloud and on mobile devices.

Aimed at banking executives and fintech professionals worldwide, the webinar introduces the trends driving the emergence of phygital and possible strategies for addressing its challenges.

Ruediger Vogt of Giesecke+Devrient, Christian Schultz of Critical Software, Hugues Mercier of Aumax pour moi and Alex Rolfe of Payments Cards & Mobile discuss why, for financial institutions wanting to offer true 360° service, in both real and digital worlds, this convergence – known as #phygital – is an opportunity

• to serve customers (and let them self-serve) the way they prefer
• to offer a greater range of services, across both branch networks and online apps
• to cross-sell, up-sell, and add value to every interaction.

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